Rebrand & Identity Design for Lake East Landscape
As Lake East Landscape transitioned to new leadership, the goal was to refresh the brand while staying true to its legacy. The new identity is classic, modern, and subtly feminine—reflecting both the company’s strong foundation and its evolution under the next generation.
The color palette, inspired by Seattle’s natural beauty, features deep blues and greens to create a refined yet welcoming feel. The logo combines clean, modern lines, ensuring versatility across signage, uniforms, and digital platforms. With a focus on high-end residential projects and select commercial work, the brand needed to resonate with a sophisticated clientele while maintaining a professional, approachable presence.
This rebrand not only marks a new chapter for Lake East Landscape but also reinforces its reputation for quality and expertise in the industry.
